Written communication plays a significant role in conveying our professionalism and our value to our customers. Correspondence that is well written reveals our knowledge and professionalism and provides reassurance to the receiver. It also shows we care. If you want to show your customers you care, write emails that are SMART.
Emails are probably the most common form of written communication in business today. Email correspondence is extremely convenient and can provide tremendous value in communicating ideas quickly and easily. Because of this convenience, however, we often take a casual approach to writing emails and, as a result, may be transmitting an image of ourselves which is neither professional nor reassuring.
