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Through the years working with Service providers across several industries, I have found that there are 5 common mistakes that service companies make when asking technicians to promote their services. These mistakes can cost the service company in lost revenues, reduced customer retention and higher technician turnover.
Engaging technicians in promoting services is a focus of many service organizations today – and for good reason. A program of this nature can be a significant differentiator in a highly competitive environment. Technicians who use their expertise and knowledge to recommend products and services that help their customers achieve their goals provide tremendous value. They help their customers recognize that they are better off for having known them. And, a customer who recognizes this value in the relationship is very unlikely to take their business elsewhere. Read more ›
