Perhaps you have encouraged your field team to look for ways that you could help your customers achieve their business goals. You’ve set up processes and systems to capture any opportunities identified. You may have even told your customers your intentions and why your field team’s actions are not only unique but of great value for the them. Even with all of this in place, how confident are you that they are seeing all of the “F”s – that is, how confident are you that they are not missing any opportunities to help the customer to be better off.


