I’m often asked how to enthusiastically engage technicians in business promotion to create a service experience like the one I describe in my book, Beyond GREAT SERVICE, The Technician’s Role in Proactive Business Growth. In answer to this question, here is a summary of the 5 Steps to a service experience that is beyond great.
Critical to our success is the recognition by technician and management alike, that business promotion is an important part of the service delivery and not a sale. They must appreciate that when we take proactive steps to make these recommendations that will help our customers to be better off we greatly enhance the service value and the service experience. With the intention of promoting our services to help our customers, this proactive approach will become a significant differentiator in a competitive environment where service providers must fight for every dollar and fight for the right to hold, maintain and develop customer relationships.
With this in mind, here are the 5 steps that you can take to deliver a service experience that is beyond great. Read more ›



