Blog Archives

The Difference Between Losing a Sale and Losing a Customer

This incident brought to focus the difference between losing a sale and losing a customer. Sometimes we get so focused on the prize, that we will rationalize any means to get there. Questionable tactics may win the sale on occasion, but the risks are high. If caught we will not only lose the sale, but also the customer. And that lost customer is bound to tell others about the experience.

Tagged with: , , , , , ,
Posted in Business, Service

Don’t Make Promises you Can’t Keep – Especially in Business

At check out we expressed our disappointment. We explained that we had expected a quiet, relaxing stay as promised on their website but we experienced just the opposite. We felt that we should have been told about the wedding at the time of booking and advised about the noise problem associated with the room we were given. We then could have made an informed decision about whether to stay there. The inn should have been prepared to turn us away but instead chose to fall terribly short on their promise. Instead of more raving fans, they created raving detractors. We certainly won’t recommend this place and will avoid it on any future visit.

Tagged with: , , , , , ,
Posted in Business, Consulting Services, Customer Service, Service

Taking the Stress out of Challenging Situations

I had to terminate the call so I could get to an important appointment, so the service provider gave me a ticket number and told me to check back later. By this time I had over 3000 emails and counting in my inbox and I was a nervous wreck. I turned off the vibration feature to reduce the stress, but I watched as the emails kept piling up – faster than I could delete them.

Tagged with: , , , , , , , , ,
Posted in Business, Consulting Services, Education, Management, Service

Are your Customers Better off Having Known you?

As managers, we have an important role to play here. Our technicians must understand that this is an integral part of their role. They must recognize that these proactive conversations that they have with their customers represent a valuable and important service – as important as fixing and maintaining the customer’s equipment.

Tagged with: , , , , , , ,
Posted in Business, Consulting Services, Customer Service, Management, Service

How Service Providers Can Stand out from the Crowd

Now, in the scheme of things, I guess you could say that the customer service representative was just doing his job. And maybe, he had nothing better to do at that time in the morning – I don’t suppose he would have been run off his feet. However, the willingness to stay on the line and guide me through the steps until everything was working the way I needed it was the best thing he could have done for me this morning. It showed that he was sensitive to my situation (empathy) and he provided the level of support he felt would suit my needs in the circumstances.

Tagged with: , , , , , , , , ,
Posted in Business, Consulting Services, Customer Service, Education, Management, Service